Marketing Communication, MA
Director: Heather Harris, MFA
Email: hharris@wolaipei.com
Website: http://bookshop.wolaipei.com/academics/master-of-arts-in-communication
Mission
我们致力于培养学生成为非凡和道德的采集者, analyzers, designers, and communicators of information to diverse audiences. We value creativity and analysis equally, 并培养学生在寻求创造性的解决方案沟通问题交响思维. Operating with a reverence for freedom of expression, in an open web environment, 我们强调理解我们作为专业传播者在全球范围内的社会影响. We promote personal responsibility, accuracy, professional standards, diversity and ethical principles in all that we do.
Program Overview
Jandoli学院的市场营销传播硕士研究生课程是为那些渴望掌握和领导成长的人而设计的, dynamic, 当代营销传播的广谱. 它建立了在所有媒介中整合所有营销传播工具的开发和管理技能，以建立积极的, ethical and lasting relationships with consumers, stakeholders and other audiences, with empathy and mindfulness of diversity of audience. Jandoli学院的市场营销传播硕士研究生课程是一个创造性和分析性的努力，它的结构是:问题定义, problem solution, and execution. Students graduate with vision, 识别沟通问题所需的技能和专业精神, strategically plan a solution utilizing traditional, digital, and experiential marketing communication approaches, 以及衡量和从数据和分析中获得意义的能力，以评估结果.
Completion Time and Program Structure
Online Only
市场营销传播硕士课程是完全在线的，学生按照自己的节奏完成课程，在最能满足他们个人需求的时间框架内完成课程. 学生平均在18 - 24个月内完成课程. 课程分为秋季、春季和夏季三个学期，为期七周.
Admission Requirements
要进入市场营销传播硕士课程，学生必须提供:
- Completed application for admission
- Undergraduate transcripts with a GPA of 2.8 or higher
- 两封推荐信(一封来自雇主或教授)
- Submission of an essay on specified topic
- 其他信息，如果项目主管要求
Graduation Criteria
要获得市场传播文学硕士学位，学生将在以下方面进行评估:
- A cumulative GPA of at least 3.0
- Completion of all 33 credits
- 成功地为你的专业领域提交一份全面的原创传播活动计划(代替综合考试或论文).)
*在问题定义阶段结束时，以COM 555拥抱研究:实地工作结束-学生必须通过中间点审查，总结他们从问题定义阶段学到的知识. 经中点委员会批准后，学生进入课程的问题解决阶段.
Program Outcomes
在完成市场营销传播硕士课程后，学生应该能够:
Conceptual Thinking Skills
- 通过多个构思过程产生原创想法和解决方案，创造出高兴趣的内容和高影响力的消费者体验
- Connect diverse and seemingly separate elements, discovered through empathetic research, to create something new
- 利用进化思维来识别趋势和机会，以实现沟通目标
- 利用适当的美学选择和软件应用，设计和执行传统和数字媒体的项目.
Strategic Thinking Skills
- 利用交响思维，根据从多个来源收集的信息，总结沟通问题
- Identify, observe, gather, assess, and record relevant information, 用适合通讯行业的方法, 对于一个品牌故事/信息，表现出对观众的同情
- Apply strategic elements of communications, both traditional and digital mediums, focused on audience engagement
- 创建利用目标的富媒体沟通计划, strategies, tactics approach to achieve objectives
- 制定适当的措施/分析来确定战略的有效性
- Judge the effectiveness of primary data, 辅助数据和活动绩效测量/分析，并将数据的含义应用于整体活动目标.
Visual & Written Communication Skills
- 在所有主要的消费者接触点上创造感官(高触感)的消费者体验
- 使用行业术语沟通活动的概念和想法, both verbally and in writing
- 可视化的故事/信息的想法，显示同情的目标受众
- Design, 在所有主要媒体平台上格式化和分发内容，对基本设计原则敏感
- Demonstrate an understanding of gender, race, ethnicity, 性取向和其他形式的多样性与中介信息的关系
Professional Readiness
- 在一群专业人士面前，清晰而自信地展示和捍卫你的沟通计划
- 批判性地评估自己和他人工作的准确性、公平性和清晰度
- 运用恰当的风格和语法正确，展示掌握书面和口头的说服性沟通技巧
- 使用适当的工具和技术，根据专业的演示标准提交工作.
- 在追求真理的传播行为中展示并坚持职业道德原则, accuracy, fairness and diversity in a free press environment.
The MA in Marketing Communication from St. Bonaventure是为来自各种本科背景的学生开发的. 我们的课程是精心设计的，以反映真实世界的信息, data and communications interact, helping you cultivate interdisciplinary knowledge.
| Code | Title | Credits |
|---|---|---|
| Core Curriculum | 18 | |
| FINDING YOUR VOICE: INTRO TO MARKETING COMMUNICATION | ||
| EMBRACING ANALYSIS: MAKING MEANING FROM DATA | ||
| EMBRACING RESEARCH: MARKETING COMMUNICATION RESEARCH | ||
| EMBRACING THE AUDIENCE:EMPATHY & ETHICS | ||
| 拥抱战略思维:营销策略和计划 | ||
| INTEGRATING DIGITAL MEDIA, MOBILE & EMERGING TECHNOLOGIES | ||
| Custom Specialization - Pick any 4 courses | 12 | |
| EMBRACING THE BRAND: STRATEGY AND EXECUTION | ||
| INTEGRATING CREATIVE: STRATEGY & DESIGN | ||
| INTEGRATING PR IN A GLOBAL MARKET | ||
| INTEGRATING CONTENT CREATION: VISUAL, COPY & OPTIMIZATION | ||
| INTEGRATING VISUALS: COMMUNICATION DESIGN | ||
| LEADERSHIP AND VALUES | ||
| LEADERSHIP AND DIVERSITY | ||
| ETHICAL LEADERSHIP & INCLUSION | ||
| MARKETING MANAGEMENT | ||
| BUSINESS ETHICS | ||
| VISUAL COMMUNICATION | ||
| Capstone | 3 | |
| MASTERING THE RESEARCH: FIELDWORK | ||
| MASTERING THE FIELD: THESIS | ||
| MASTERING THE PROJECT: FINAL DEFENSE | ||
| Total Credits | 33 | |